Blog #3

 The start of my second week was a little slow. Akron plays away this week, and I am working virtually. They are one game behind first in their division and have been playing well recently. I started this week off by working on my notes from the game last week for Mr. Babby. I gave feedback from my experience being at the ballpark for the first time and gave some suggestions. I appreciate his desire to hear my opinion. I expanded on my notes, so I could just send him the document and wouldn’t need to take up time with a meeting to explain everything. I also met with Kyle Hixenbaugh, the director of marketing and promotions. I learned about his role and all of the planning that goes into the promotions schedule. They have a new promotion every night, so that means every game, there is new media they need to create for the games. He is one of the only full-time employees that work in this department, but he has many interns that work on game days. I was tasked with creating my own promotions schedule. There are about 70 home games which means I need to be very creative. I am doing a lot of research into the various things Akron is known for and trying to come up with some new ideas. Kyle said a popular promotion is the cash dash, where they dump money in the outfield, and a group of people start at home plate and have to run to get it. He also said that while it may seem like a good idea to do the popular promotions on weeknights to get people to come to the games, it is best to leave them on weekends to be the most effective. I will work on the calendar for the rest of the week and continue to set up meetings.